InTROVERTS CAN

BRANDING | ILLUSTRATION

Introverts Can is a self-care blog and online coaching program for introverted women created by Jess, a fellow introvert seeking to help others facing the same burnout she experienced from years of working in the advertising industry.

This was an incredibly rewarding opportunity to build a brand from the ground up that also had a message that deeply resonated with me. Jess and I worked together to brainstorm name ideas, and the name Introverts Can inspired the brand vision: a community and haven for introverts, by introverts. A place to feel supported, seen and uplifted.

BRANDING, ILLUSTRATION & VISUAL LANGUAGE

The brand’s vision and tone echoed throughout all of the visual language. The logomark serves as a visual representation of the introverted mind: complex and ever-changing on the inside. It also closely represents a fingerprint, showing that each introvert is an individual.

I also created a series of character spot illustrations to use on the website and in emails. I wanted the illustrations to visually echo the fluid, organic lines of the logo while also representing our audience.

Once the branding was finalized, I worked on the website design and created social media templates. From there, a larger brand styleguide as a reference.