lyft year in review

BRAND ILLUSTRATION | EMAIL

To close off 2018, we created a Year in Review email for both passengers and drivers that featured dynamic content summarizing their past year with Lyft. The email was promoted with social posts highlighting stats from all Lyft users.

My role as an illustrator on this project involved creating the look/feel and color scheme of these illustrations, and working with a designer and animator to bring the email to life.

Featured on Really Good Emails: Feedback Friday.

Animation by Bert Paige.