THE FRIED EGG

BRAND ILLUSTRATION

The Fried Egg is a golf podcast and blog that sends out triweekly newsletters to its subscribers.

To promote newsletters ads, the brand wanted a custom character that could interact with each newsletter’s sponsored brand or product. The character had to be an extension of The Fried Egg, retaining the brand’s sense of humor and love of golf.

FINLAY, THE FRIED EGG AMBASSADOR

Drawing inspiration from vintage golf ads of the 50s and 60s, Finlay is typically shown sporting the brand’s colors while trying out a new sponsored product. Each newsletter ad is custom-made for the sponsor.